Hootsuite is hands down one of the most useful social media apps out there! It is an easy way to schedule tweets for yourself that you want to make sure get out, but you certainly do not want to forget. It is nice because you can schedule them months in advanced, and never have to worry about it again. This can be useful for companies that know they are launching a new product and want to get all these tweets out but do not want to worry about it while the product actually comes out. If you feel like spending money, you can pay for the pro version so you can connect all of your social media pages to be able to do this!

As for myself, I have been using Hootsuite for quite some time for my fraternity page that I run. It is nice to have tweets already made that I know we want to send out later in the semester. As an example, we always send out a tweet to sororities on their founder’s day to congratulate them, and I always type all of those up before the semester even starts so I don’t have to worry about it later. This is a very useful tool that many people should learn to utilize, it can help you in your professional career.

Here is my screenshot form my Hootsuite page, showing my scheduled tweets as well as the other pages I have running.

Screen Shot 2015-11-12 at 8.25.07 PM

Dottotech. 2014, January 17. Hootsuite Tutorial: How to Optimize Your Social Media. https://www.youtube.com/watch?v=NtDe5lkKP5E


Brand Yourself

BrandYourself.com is a very useful tool for professionals to try and up their image on the web. It is a site that offers you the ability to help your search results when your name is searched for online. It is very useful since it offers free tools that help you make sure when your name is searched, posts about YOU actually come up, not someone that shares the same name. Everyone knows how annoying it can be that an employer may do a Google search on you, and judge you off of results that aren’t true to you.

I was surprised to see that my search results gave me a D-. When i took the time to actually look at the results though, I saw that there are some pretty crappy Logan Hess’ out there. The more I thought about it, the more I thought about how much this could effect my professional career. As I continue through my college career, a career continues to get closer and closer, and I want to give myself the best possible chance of landing a dream job. This is important because a lot of business’ now do online searches for possible employees.

I went through every step I could on the site to possibly boost my online score. I wanted to make sure it knew the right results for which were mine, which sites were mine, and which pictures were mine. I never realized how easy this could be and how useful this website is! I certainly encourage any young professional to go through and take these easy step to help better their professional career!

brand yourself scorew

Amanda Evans. 2013, April 30. Branding Yourself – In 5 Easy Steps. https://www.youtube.com/watch?v=dQJfC6UBtk8


Google AdWords

Google AdWords is one of the most helpful resources available on the web in my humble opinion. So often people find themselves lost as to how to gain a bigger audience. Well AdWords simply takes all that information you need, and gives it to you with statistics to back it up. If you are unsure as to which phrase gets more hits on the web, it will tell you. Often people are torn as to which words to actually use with their websites to gain the biggest audience possible, again AdWords will tell you.

This all just goes to show how much Google is utilizing technology for the everyday man. It is a pretty simple platform to use once you get the hang of it, and there are plenty of tutorials out on the web to use. Not only does AdWords help in search optimization, but you can also use its Ads to help boost popularity with certain social media post. I know people who have used it to gain a bigger following on YouTube for example, by utilizing its ads. The opportunities are truly endless when it comes to Google.

My 5 words / phrases are as follows:

  1. “Grand Rapids”
  2. “Advertising”
  3. “Public Relations”
  4. “College Student”
  5. “Technology in Advertising”

The 5 new words / phrases AdWords gave with their number of searches are as follows:

  1. “Grand” 135,000 searches
  2. “Ad” 589,900 searches
  3. “Marketing” 689,430 searches
  4. “Scholarship” 1,850,260
  5. “News Media” 14,100

If I were to come up with a sentence to put in my blog to utilize these new key terms it would be as follows, “A grand student who attends Grand Valley State University on a scholarship, ventures into the marketing world with news Ads in the media”

Here are some big mistakes people make in regards to Google AdWords

KissMetrics. 2014, March 7. 6 Deadly Mistakes of Google AdWords Advertising – Part 1. Retrieved From: youtube.com/watch?v=k_G-nBf1xks