Hootsuite is hands down one of the most useful social media apps out there! It is an easy way to schedule tweets for yourself that you want to make sure get out, but you certainly do not want to forget. It is nice because you can schedule them months in advanced, and never have to worry about it again. This can be useful for companies that know they are launching a new product and want to get all these tweets out but do not want to worry about it while the product actually comes out. If you feel like spending money, you can pay for the pro version so you can connect all of your social media pages to be able to do this!
As for myself, I have been using Hootsuite for quite some time for my fraternity page that I run. It is nice to have tweets already made that I know we want to send out later in the semester. As an example, we always send out a tweet to sororities on their founder’s day to congratulate them, and I always type all of those up before the semester even starts so I don’t have to worry about it later. This is a very useful tool that many people should learn to utilize, it can help you in your professional career.
Here is my screenshot form my Hootsuite page, showing my scheduled tweets as well as the other pages I have running.
Dottotech. 2014, January 17. Hootsuite Tutorial: How to Optimize Your Social Media. https://www.youtube.com/watch?v=NtDe5lkKP5E